Know you need to “do marketing” but have no idea where to start?
We see you.
You’re overwhelmed. You’re wearing all the hats. You’re juggling.
And most generic small business marketing advice assumes you have a big team, a big budget, and unlimited time.
You don’t. We know you don’t!
You’re running a real business. You’re serving customers. You’re trying to grow something meaningful.
And this goes against the conventional marketing agency mindset that believes more is more and more is best, but at Big Bad Marketing, we believe you don’t need to be everywhere, and you don’t need to do everything.
You just have to focus on the right things long enough for them to work.
If marketing feels confusing, you’re not alone.
You’ve probably said something like this before:
“I know I need to do marketing…I just don’t know where to start.”
So you try things.
You send an email. You peruse the site of that networking group you’ve been meaning to join. Most often, you choose to do the fun things, like creating that trendy reel or embarking on yet another website redesign with your creative bestie.
But after the dust settles, you’re still left relying on word of mouth from family and friends to get customers.
And after a few weeks, months, or years of this, you’re probably thinking, what in the actual f#$%? How do you grow a business like mine? Why is this so damn hard?
The good news is that it’s not you. You’re here, committed, ready to do the work.
The problem is simply that no one ever showed you how the pieces of marketing actually fit together.
Without structure, marketing turns into a cycle:
New idea (OMG!) → excitement (LFG!) → inconsistent effort (Meh.)→ no results (WTF?)→ move on to something else.
Does that feel familiar??
If it does, your marketing probably starts feeling overwhelming instead of fun. Like another thing you HAVE to do instead of something you GET to do.
And the sad result of all that stopping and starting is that growth is completely unpredictable. You have no idea where your next meal is coming from, and that takes the stress of being a business owner to a whole new level.
But there is a better way. And once you start focusing on the right marketing priorities, things begin to click.
Every business gets stuck somewhere.
Period.
Every. Business. Gets. Stuck. (It’s not you, friend!)
The trick is figuring out where (so we can then figure out how to fix it!).
At Big Bad Marketing, we believe businesses hit one of four growth bottlenecks.
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People don’t fully understand what you do or why they should choose you.
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Your business works, but not enough people are discovering it yet.
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People are finding you, but they’re not becoming customers consistently.
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Demand exists, but your business systems can’t support growth yet.
And once you identify the real bottleneck that’s holding back your business, the next steps become much more obvious.
If you’re trying to figure out how marketing actually works for a small business like yours, there are a few places you can start.
Start Exploring
Listen to the Big Bad Marketing Podcast
Grab a cup of coffee and sit down for a chat with your marketing besties.
Dive Into the Big Bad Blog
The written equivalent of that coffee chat for our visual learners.
Join Our Monthly Newsletter
Once a month, you’ll get helpful, entertaining, and occasionally funny insights to help you market your business smarter.
Take the Growth Bottleneck Quiz
Find out what’s actually holding your business back and what to focus on next.
Do you enjoy a delicious pizza?
So do we. Fun fact: The first time we ever met in person, we shared a few local Miami pies! 🍕🍕🍕
Because we love pizza, we’re going to send you a free pizza when you refer someone who signs up to work with Big Bad Marketing*.
*Of course, there’s fine print. 6-month minimum commitment required. You pick the toppings.
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