How to Get Stellar Testimonials to Promote Your Brand
Customers saying great things about working with you? Harness the power by asking them for a testimonial. Learn exactly how to ask and get a free template to share.
Imposter Syndrome, Perfectionism, and Fear of Judgment: The 3 Biggest Mindset Blocks in Running a Small Business
Success starts with mindset. Beat these three blocks holding small businesses back.
Drip vs. Nurture Campaigns: What’s the Difference?
You know you need to be emailing your list, and drip and nurture campaigns are two ways you can do it. Confused by which is which? Want to know when you need them? We got you!
Cut Content Creation Time in Half: The Small Biz COPE Strategy for Consistent Marketing
Stop burning hours cranking out fresh content for every platform, every time. With the COPE strategy (Create Once, Publish Everywhere) you’ll turn one big, bad idea into dozens of posts, blogs, and emails without breaking a sweat.
Do You Need a Referral Program for Your Small Business?
Is your referral program running on vibes? Learn how to create a referral program that feels valuable for your referrer while not tanking your bottom line.
Take These 3 Simple Steps to Make Marketing Your Small Biz Feel Less Overwhelming
Feeling buried under the never-ending marketing to-do list? Not to mention, all the other business stuff. Oh, and living your life?!?!
Same, fam.
How to Create a Freebie That Makes People WANT to Join Your Email List (Plus 21 Lead Magnet Ideas)
A good freebie isn’t just a download, it’s an intro to your business. Here's how to build a lead magnet so good they can’t believe it’s free.
Defining the North Star for Your Business
Your business North Star is the guiding light, the one big thing your business is working toward. Once you nail this, every future decision becomes waaaaay simpler to make.
9 Things You Can Do to WOW Your Customers (And 4 Things to Absolutely Avoid)
Ready to turn your customers into raving fans? Give them a WOW experience. These 9 tips can help you create amazing experiences that keep people coming back for more.
Do You Need a Business Plan to Start a Business?
When do you need a business plan? What goes into it? And how can it help you avoid beginner mistakes?
How to Price Your Products and Services: A Guide For Small Business Owners
Stop guessing your prices. Learn to price with confidence, avoid costly mistakes, and choose a pricing model and strategy that support your bottom line.
How to Write a Business Proposal: A 9-Step Guide for Small Business Owners
Learn how to write a small business proposal that wins clients and closes deals. This step-by-step guide walks you through creating a proposal that’s compelling and conversion-ready.
7 Hurdles to Starting a Business and How to Overcome Them!
From the hurdles that live in your brain (overthinking, imposter syndrome) to the more tangible ones (bad math, lack of skills), starting a business is hard and you should expect hurdles. Here’s how to overcome them before they stop you in your tracks.
How to Create an Offer SO Compelling That People Have to Buy It!
Finding it difficult to get people to buy your stuff? Maybe you’re not making the right offer. Learn what goes into a compelling offer and why zeroing in on the right one can turn working with you into an easy yes for your ideal customer.
Business Math: Helping You Demystify Revenue, Profits, Margins, and More!
It’s tempting to bury your head in the sand when anyone says the word math. But knowing the numbers for your business is SO important. We’ll help you calculate the biggies that can expose the truth about why you feel like you’re grinding yourself to the bone, but just not seeing that effort reflected in the bank.
How We Invoice Clients Without Fancy Software (And When to Get It)
New to invoicing and feeling totally overwhelmed by all things business and marketing? This guide breaks it down so you can get paid.
Content Pacing: How Frequently Should You Post?
Do you really need to show up everywhere all at once? Who even has the time for that! Here’s how frequently you should be posting on each channel and how to make it more approachable for the average small business owner.
How to Get More Customers Calling You Today (Without Waiting Months for Results)
Stop waiting for leads to wander over and buy. Get your customers calling you TODAY! Take big steps to get your business in front of the right people, right now. No more waiting around— turn those leads into sales with strategies that drive short and long term growth.
How to Build a Basic Website: A Foundational Element for ALL Small Businesses!
Business owners know people need to be able to find them online, but does their website need to be professionally designed and incredibly robust? NO! It just needs these key elements.
User Personas: Reach Your Target Audience
Struggling to attract the right customers? User personas help make sure your small business marketing speaks to the right people. Learn to segment your audience, and build personas so you can create messaging that converts.