What are Vanity Metrics? (And Should You Chase Them?)
Chasing likes and views but still not seeing results for your business? You might be caught in the thirst trap of vanity metrics.
10 Ways to Market Your Small Business on a Budget
Discover 10 smart, low-cost marketing ideas to help your small business grow without blowing your budget (or your sanity.)
How to Create an Email Newsletter People Actually Want to Open!
Email newsletters aren’t dead. But we won’t lie, bad ones definitely are. Here’s how to create an email newsletter that’s worthy of your customers’ inboxes.
How to Stay Focused When Your Small Business is Chaos (because it always is)
Got 7 million things to do and not enough time to get it done? Same. The one thing we know for sure is that a little focus can go a long way with helping you get the main thing done.
How to Use AI to Market Your Biz (Without Sounding Like a Heartless Robot)
Learn how to use AI tools to make your marketing easier, and do it without everyone knowing you’re doing it!
How to Get Stellar Testimonials to Promote Your Brand
Customers saying great things about working with you? Harness the power by asking them for a testimonial. Learn exactly how to ask and get a free template to share.
Imposter Syndrome, Perfectionism, and Fear of Judgment: The 3 Biggest Mindset Blocks in Running a Small Business
Success starts with mindset. Beat these three blocks holding small businesses back.
Drip vs. Nurture Campaigns: What’s the Difference?
You know you need to be emailing your list, and drip and nurture campaigns are two ways you can do it. Confused by which is which? Want to know when you need them? We got you!
Cut Content Creation Time in Half: The Small Biz COPE Strategy for Consistent Marketing
Stop burning hours cranking out fresh content for every platform, every time. With the COPE strategy (Create Once, Publish Everywhere) you’ll turn one big, bad idea into dozens of posts, blogs, and emails without breaking a sweat.
Do You Need a Referral Program for Your Small Business?
Is your referral program running on vibes? Learn how to create a referral program that feels valuable for your referrer while not tanking your bottom line.
Take These 3 Simple Steps to Make Marketing Your Small Biz Feel Less Overwhelming
Feeling buried under the never-ending marketing to-do list? Not to mention, all the other business stuff. Oh, and living your life?!?!
Same, fam.
How to Create a Freebie That Makes People WANT to Join Your Email List (Plus 21 Lead Magnet Ideas)
A good freebie isn’t just a download, it’s an intro to your business. Here's how to build a lead magnet so good they can’t believe it’s free.
Defining the North Star for Your Business
Your business North Star is the guiding light, the one big thing your business is working toward. Once you nail this, every future decision becomes waaaaay simpler to make.
9 Things You Can Do to WOW Your Customers (And 4 Things to Absolutely Avoid)
Ready to turn your customers into raving fans? Give them a WOW experience. These 9 tips can help you create amazing experiences that keep people coming back for more.
Do You Need a Business Plan to Start a Business?
When do you need a business plan? What goes into it? And how can it help you avoid beginner mistakes?
How to Price Your Products and Services: A Guide For Small Business Owners
Stop guessing your prices. Learn to price with confidence, avoid costly mistakes, and choose a pricing model and strategy that support your bottom line.
How to Write a Business Proposal: A 9-Step Guide for Small Business Owners
Learn how to write a small business proposal that wins clients and closes deals. This step-by-step guide walks you through creating a proposal that’s compelling and conversion-ready.
7 Hurdles to Starting a Business and How to Overcome Them!
From the hurdles that live in your brain (overthinking, imposter syndrome) to the more tangible ones (bad math, lack of skills), starting a business is hard and you should expect hurdles. Here’s how to overcome them before they stop you in your tracks.
How to Create an Offer SO Compelling That People Have to Buy It!
Finding it difficult to get people to buy your stuff? Maybe you’re not making the right offer. Learn what goes into a compelling offer and why zeroing in on the right one can turn working with you into an easy yes for your ideal customer.
Business Math: Helping You Demystify Revenue, Profits, Margins, and More!
It’s tempting to bury your head in the sand when anyone says the word math. But knowing the numbers for your business is SO important. We’ll help you calculate the biggies that can expose the truth about why you feel like you’re grinding yourself to the bone, but just not seeing that effort reflected in the bank.
