BIG BAD small BUSINESS BOOTCAMP

A 6-month group coaching program for solopreneurs making less than $100K. Figure out WTF is actually going on with your business and defeat the baddies that are stopping you from growing.

Starting at $300/month*

*Because you can play BIG with your marketing, even on a small business budget.

Let’s Turn Your Hot Mess Marketing into a Real Plan

Step 1

Stop the Bleeding

Months 1-2


First, we’ll get down and dirty with the basics: your offers and pricing. We’ll make sure you have clear offers at a price that maths.

We’ll tackle items like:

  • Getting real about pricing, costs, and profit margins

  • Understanding where the money is coming from (and where it’s leaking!)

  • Creating offers that people want to buy

And we’ll get you some quick wins by:

  • Building your email list with the right people

  • Setting up a referral program that actually works

By the end of month 2, you’ll have intentional offers and pricing and have sent your first promotional email to a list of people who know and like you.

Here’s how it works:

Step 2

Make it Make Sense

Months 3-4

Next we’ll help you confidently and accurately talk about what your business does and create an online presence that’s consistent and coherent.

We’ll cover things like:

  • Developing an elevator pitch that helps you quickly convey who you are and what you do.

  • Ensuring your online messaging is set up to attract the right kind of customers.

By the end of month 4, you’ll feel confident sharing what you do in any situation and have clear and consistent messaging across your online channels.

Step 3

Promote and Conquer

Months 5-6

During the last two months of bootcamp, it’s time to shout it from the rooftops. We’ll help you implement a custom marketing game plan that plays to your strengths and compels your audience.

We’ll focus on:

  • Choosing the right marketing platforms for your goals.

  • Strategically pulling marketing levers like email, social, SEO, or partnerships, whatever moves the needle for your brand.

  • Promoting your offers in a way that feels natural (not cringe!)

By the end of month 6, you’ll have confidence, skills, and an easy-to-follow marketing plan that you can use to conquer the world (or at least your little subdivision of it).

Let’s Do This!!

Big Bad BREAKDOWN

Here’s how we work together:

Onboarding deep-dive

Kick things off with a 60 minute call where we dive deep into your business, clarify your goals, and make sure bootcamp is the right fit for your budget and stage of business.

Bi-weekly calls

We’ll meet as a group twice a month for 90 minutes. At the end of each session, we’ll assign homework for you to complete and share with us ahead of our next meeting.

Email accountability

Reach out for real-time email support when you’re stuck. We’ll get you moving in a jiffy!

You might be a fit for bootcamp if any of these resonate…

I feel stuck when it comes to selling myself and what I do.

I’m overwhelmed by all the marketing I “should” be doing.

I’m ready for growth, but I’m not sure where to start.

Hearing terms like“profit margins,” and “cash flow,” makes me want to crawl under the covers.

Or if you’ve recently Googled these questions…

How do I market my business?

How do I get more customers?

What should I even be doing for marketing?

Could someone please just tell me what to focus on to market my small biz?

Can I still do business marketing even though I don’t have a big budget?

This program is NOT for you if:

  • Plan to spend 2-5 hours per week on your marketing. If you can’t dedicate around 30 minutes each day to work on your business, this isn’t the program for you.

  • This program is a rather intense six-month sprint. So if you’re burnt out or have lost the zest for building the business you once loved, you may find it tough to muscle through.

  • Marketing relies on consistency over time. We’ll start by getting some quick wins to increase momentum, but for marketing to really work, you must make steady, sustainable decisions and commit to your marketing plan for the long term.

Frequently asked questions

  • When you sign up, you’ll get:

    • A personalized marketing strategy and roadmap.

    • Email accountability support to keep you on track.

    • A group of like-minded solopreneurs who are with you on this journey.

    • Access to all of the Big Bad Marketing templates, tools, and resources.

    But more than these tangible things, we’ll help you:

    • Deeply understand your business, from positioning to pricing and everything in between.

    • Talk about your business in a way that clearly conveys what you do, who for, and why.

    • Understand what it means to be strategic about your marketing efforts and alleviate the overwhelm of feeling like you have to do it all right now.

  • Expect to spend between 10-30 minutes per day or a chunk of 3-4 hours once a week to get through the action items and implement them.

  • Yes! This bootcamp focuses on your business foundations, building a stable base from the ground up. There is no requirement for advertising spend unless that’s something you’re ready to do.

  • Yup! We break things down in plain language, and provide tutorials and resources so you can get it done. Need a little extra help? Send us an email. We'll troubleshoot and get you past any roadblocks.

  • We highly encourage our bootcampers to commit to attending every call for the 6 months of camp. If you’re at risk of falling behind or have a life circumstance that makes it difficult to keep up, please let us know! We’re happy to hop on a call and brainstorm how we can help.

  • You’ll walk away with a custom strategy, easy-to-use marketing systems, and momentum and confidence to keep going! But if you absolutely love us and can’t imagine saying goodbye, we can discuss ongoing consulting support. If you’re ready to take it to another level, we have partners who are specialized in helping to accelerate growth past 100K and would be excited to introduce you!